An ever-present discussion between digital marketing clients and digital marketing SEOs is about results.
SEOs always look for the best results in Google. Clients always talk about customer growth.
Even if we tell the clients that we are doing SEO well, the client will not listen. Put aside what you are doing for a while and tell me how much business has happened this month? Tell me how many leads are given? How many likes have increased..how many followers have come…do you know how much I have spent? They say that.
Such discussions are common from clients in every meeting.
But there is a valid point in what the client is asking. Who is responsible if the client doesn’t get business despite increasing the SEO score?
Is The Digital Marketer Doing SEO Wrong?
Is it Google’s fault for not giving the business to the client even if the SEO score is good?
Isn’t that logic?
In fact it is no one’s fault. But both the client and the digital marketer share in that mistake.
How do you say
Client wants to increase business/product sales/reach through digital marketing only.
A digital marketer who does SEO creates a digital marketing base for that business and improves it.
Both the client says it and the digital marketer does it…but this method never gets results.
In this case the SEO done by the digital marketer can bring good results in Google search engine, but cannot bring customers.
The client also did not tell the clear goals of his business to the digital marketer, so the digital marketer went on doing regular digital marketing. That’s why he didn’t get the desired results.
And how to do it?:
No matter which client a digital marketer works for, the first question they ask is…who is the right audience for your business? What audience should be targeted with digital marketing? should be asked.
Does my business have clients like this? Target them? It should be clear.
Only then will digital marketing enable the digital marketer to create a strategy aimed at the customers.
Otherwise that digital marketing service is done only for Google. With this, the revenue will be zero and top in Google.
If these small tips are followed by digital marketers, there is a chance to give good results to the clients.