Advanced Professional Programme
For business owners, founders and working professionals who want to use digital marketing, AI, automation and analytics to generate leads, acquire customers and grow revenue.
| Designed for | Business owners, entrepreneurs, founders, business development professionals and working professionals |
|---|---|
| Programme objective | Use digital marketing, AI, automation and analytics to expand businesses, generate leads, acquire customers and improve business performance. |
| Format | Classroom (Ameerpet, Hyderabad) or live online · 47 module learning framework · practical projects |
What you'll learn
1. Business & Marketing Strategy
- Marketing fundamentals and business growth strategy
- Market research, competitor analysis and customer psychology
- Brand positioning, USP, customer acquisition and retention
- Online business models and monetisation
2. Website Development & Digital Infrastructure
- Domain, hosting, website architecture and WordPress
- Elementor, business websites and conversion landing pages
- Website optimisation, user experience and AI assisted development
3. Artificial Intelligence & Business Applications
- Advanced prompt engineering and AI research assistants
- ChatGPT, Claude, Gemini and generative AI platforms
- AI image, video, avatar, voice and multilingual content
- AI chatbots, WhatsApp bots, voice agents and virtual receptionists
- AI agents, business assistants and workflow automation
4. SEO, AEO, GEO & AI Search Visibility
- Advanced SEO, keyword strategy and local SEO
- AEO, GEO, AIO, LLMO and AISO
- Google AI Overviews, ChatGPT and Perplexity visibility
- Entity SEO, semantic SEO, schema markup and AI citations
- Brand authority and AI search visibility monitoring
5. Content, Advertising & Customer Acquisition
- Content marketing, copywriting and email automation
- Google Ads, Performance Max and YouTube advertising
- Meta Ads, retargeting and social media strategy
- LinkedIn, influencer marketing, media planning and budget allocation
6. Lead Generation & Sales Growth Systems
- B2B and B2C lead generation, funnels and landing pages
- CRO, WhatsApp Business API and automation
- CRM, sales pipeline, lead qualification and nurturing
- Customer acquisition, retention and ecommerce marketing
7. Business Automation & AI Integration
- Marketing automation and workflow development
- AI chatbots, customer support and AI voice agents
- CRM, WhatsApp, email, APIs and webhook integrations
- AI agents for business operations and follow up automation
8. Analytics, Business Performance & Growth
- GA4, GTM, Meta Pixel and Conversion API
- UTM tracking, attribution, CAC, ROAS and marketing ROI
- Looker Studio and business performance dashboards
- Client servicing, team management, consulting and business development
Real time projects you'll build
Audit your own business: market, competitors, USP, customer journey and the gaps in your funnel.
Build or rebuild your business website and landing pages designed to turn visitors into enquiries.
Rank your business on Google Maps and search, and make it visible in Google AI Overviews, ChatGPT and Perplexity.
Launch campaigns with a budget plan, conversion tracking and weekly optimisation against CAC and ROAS targets.
Deploy an AI chatbot and WhatsApp bot that answer enquiries, qualify leads and book appointments.
Set up your CRM pipeline with webhooks, email and WhatsApp automation for follow ups and reminders.
Build a Looker Studio dashboard with CAC, ROAS and revenue so you can see what marketing brings in.
Present a 90 day growth plan for your business, implemented and reviewed with the mentor.
One month of real execution
- Business specific digital marketing strategy and implementation plan
- Website, landing page, SEO, AEO and GEO implementation
- Google Ads, Meta Ads and AI powered content campaigns
- Lead generation funnels, WhatsApp chatbots and CRM workflows
- Analytics, ROI reporting and final business growth presentation
Where you'll be at the end
- Stronger digital presence and visibility across search and AI discovery
- Practical lead generation and customer acquisition systems
- Marketing and sales workflow automation
- Improved campaign measurement, ROI and performance reporting
- Business specific growth implementation project
The final month is focused on supervised business implementation or an assigned industry project. Career guidance may be provided where relevant.
Your week by week path
Business Foundations, Website Development & AI
SEO, AEO, GEO, Content & Search Marketing
Paid Advertising, Social Media & Customer Acquisition
CRM, Automation, Analytics & Business Growth
Business implementation
Not sure which programme fits?
Compare with the Professional Programme, or talk to us, we'll recommend honestly.