Professional Programme
For students, fresh graduates and job seekers who want an industry ready career in digital marketing, with practical AI skills and real campaign experience.
| Designed for | Students, fresh graduates, job seekers and aspiring digital marketing professionals |
|---|---|
| Programme objective | Develop industry ready digital marketing professionals with practical knowledge, AI skills, campaign execution experience and career preparation. |
| Format | Classroom (Ameerpet, Hyderabad) or live online · 47 module learning framework · practical projects |
What you'll learn
1. Digital Marketing Foundations
- Marketing fundamentals and digital marketing strategy
- Canva and professional graphic designing
- Online business, branding, audience research and customer psychology
2. Website Development
- Domain, hosting and website fundamentals
- WordPress, Elementor and landing page creation
- Website optimisation and AI assisted website creation
3. Artificial Intelligence & Generative AI
- AI fundamentals, prompt engineering and research
- ChatGPT, Claude, Gemini, Copilot and Perplexity
- AI image, video, avatar, voice and audio generation
- AI chatbots, AI agents, voice agents and workflow automation
4. SEO, AEO, GEO & AI Search Optimisation
- SEO fundamentals, keyword research and content strategy
- On page, technical, off page and local SEO
- AEO, GEO, AIO, LLMO and AISO
- Google AI Overviews, ChatGPT and Perplexity visibility
- Schema markup, entity SEO, semantic SEO and search reporting
5. Content Marketing & Search Advertising
- Content marketing, copywriting and email automation
- Google Ads: Search, Display, Video and Performance Max
- Campaign planning, setup, tracking and optimisation
6. Social Media & Performance Marketing
- Facebook, Instagram, LinkedIn and YouTube marketing
- Meta Ads, retargeting and performance advertising
- Personal branding and influencer marketing
7. Lead Generation & Marketing Automation
- WhatsApp marketing and Business API
- Ecommerce marketing, CRM and lead management
- Marketing automation, funnels and conversion rate optimisation
- Media planning and campaign strategy
8. Analytics & Professional Development
- GA4, Google Tag Manager, Meta Pixel and Conversion API
- UTM tracking, attribution, Looker Studio and dashboards
- Freelancing, client servicing and agency management
- Communication, certifications, mentorship and career development
Real time projects you'll build
Build a WordPress + Elementor website for a real local business, with a landing page and a working lead form.
Audit a live website, do keyword research, fix on page and local SEO, add schema and plan for Google AI Overviews and ChatGPT visibility.
Plan, build and launch a search campaign with keywords, ads, extensions and conversion tracking through GA4 and Tag Manager.
Run a Facebook & Instagram lead campaign with Pixel, Conversion API, custom audiences and retargeting.
Create a 30 day content calendar with AI made posts, reels scripts, captions and creatives for a real brand.
Set up a lead funnel with WhatsApp templates, CRM stages and automated follow ups.
Connect GA4, Ads and Meta data to a Looker Studio dashboard that reports leads, cost and ROI.
Publish your portfolio website, optimise LinkedIn and present your project results to recruiters.
One month of real execution
- Website development, SEO and AI search optimisation
- Google Ads, Meta Ads and social media campaign execution
- AI content, video and creative production
- CRM, chatbots and marketing automation
- Live or supervised industry projects, portfolio development and final assessment
Where you'll be at the end
- Industry ready digital marketing skills and practical campaign experience
- Portfolio of website, SEO, advertising, AI and analytics projects
- Preparation for digital marketing, SEO, performance marketing, social media and AI marketing roles
- Resume development, mock interviews and placement assistance
Placement assistance is provided subject to available opportunities; employment is not guaranteed. The programme includes a guided, intensive learning schedule.
Your week by week path
Foundations, Website Development & AI
SEO, Content Marketing & Search Advertising
Social Media, Paid Ads, Lead Gen & Analytics
Career Preparation & Project Readiness
One month internship
Not sure which programme fits?
Compare with the Advanced Professional Programme, or talk to us, we'll recommend honestly.